The 'Uji' Terroir

The notion of terroir is extremely important for growing exceptional matcha. It defines all the natural characteristics of the environment that influence the tea. Our matcha is grown in Uji, in Kyoto prefecture, Japan, commonly known as the ultimate terroir for matcha cultivation. Uji has unique agro-climatic conditions: the soil, the climate, the altitude, the humidity and the amount of rainfall, all of which contribute to the distinctive aroma and flavour profile of a matcha that simply cannot be replicated anywhere else in the world.

With the prestigious ‘Uji-Matcha’ (宇治抹茶) appellation considered by tea connoisseurs as the most distinguished and highly-prized of all, our range of matcha possesses a compelling suite of flavours characterised by ambrosial sweet-savoury ‘umami’ (うま味) notes, refreshing green ‘ooika’ (覆い香) aromas, and a deep, vivid pine-green colour.