Matcha (抹茶) is a type of green tea originated in China and brought over to Japan in 1191. The evolution of matcha and its making has been intertwined with the history of Japanese tea ceremony and Zen Buddhism over the past 400 years. Unlike any other types of tea, matcha is a finely ground powder made from stone-grinding green tea leaves grown under unique conditions. Brewing matcha involves whisking it into warm water, as opposed to simply steeping. Thus, the entire leaf is consumed, carrying with it a more sophisticated flavour profile as well as greater nutritional properties than any other types of tea. It is for this reason that matcha has been considered both as a gourmet delicacy as well as a natural panacea of modern times.
We are thrilled to welcome you to the Matchaeologist online store, your lifestyle destination for artisanal matcha. Ever since our humble beginning we have operated as a personal concierge to artisanal matcha exclusive to the Japanese market. Our goal has always been clear—to raise awareness about true artisanal matcha and to cultivate a community around this ancient ceremonial delicacy through a modern approach. Today we are proud to be able to launch an online platform to make artisanal matcha accessible to anyone from all corners of the world!
For our first post, we would like to introduce you to our new online shop. In our future posts you can expect to see updates on how our matcha journey is going, insights into matcha’s legendary properties, as well as tips and tricks on how to best enjoy matcha in different ways. We hope you will find these as exciting as we do!
Finally, we would to say a tremendous thank you to everyone who has helped us get this far, and we really look forward to taking these next steps with you! If you have any questions or comments, please do follow us on our social media to let us know, and we look forward to welcoming you soon!